Aryzta Food Solutions has added the new Le Twist offering to its Cuisine de France bakery range.
Le Twist is a twisted almond encrusted pastry filled with crème patissiere. It is supplied frozen, in cases of 32 with an rsp of £1.25, and baked in store. It is also supported by POS.
Miriam French, head of marketing at Aryzta Food Solutions said: “Le Twist has received excellent feedback. It is handcrafted using only the best ingredients and we believe that by stocking the product, retailers can add a significant profit opportunity to their in-store bakery solution, with a POR of 35%.”