Snack brand Cheez-It is putting more weight behind the convenience channel with the launch of two 65g £1 pricemarked-packs (PMP), giving wholesalers and independent retailers two proven flavour profiles in a format designed to drive impulse sales at a more competitive price point.
Available now, the range brings together Cheese & Smokey Bacon and Double Cheese, giving retailers two distinctive flavours to drive interest to the singles crisps fixture.
Double Cheese is Cheez-It’s biggest-selling singles flavour, while Cheese & Smokey Bacon taps into growing consumer demand for bacon-flavoured crisps, snacks and nuts, it said.
The launch comes as PMPs continue to play a significant role in the convenience fixture. PMPs now account for 80% of singles value sales across independents and symbols, with single PMP value sales up 93% year-on-year, Cheez-It said.
Rui Frias, senior marketing manager at Cheez-It, said: “Cheez-It has made a strong start in convenience with one in two shoppers coming back for more, and we’re continuing to build on that momentum by giving retailers the formats, flavours and price points that shoppers are looking for.
“The £1 PMP duo brings together the strength of our bestselling Double Cheese flavour with the growing appeal of Cheese & Smokey Bacon, creating an exciting proposition for the singles fixture.
”It’s another step in making Cheez-It an even stronger choice for retailers looking to drive impulse sales and give shoppers more reasons to pick up a pack.”
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