Carling has again teamed up with NOW TV – Sky’s internet TV service – to give consumers a free NOW TV Sky Sports Day Pass.

The offer gives Carling customers free access to all seven live Sky Sports channels for 24 hours through NOW TV.

Selected packs of Carling will contain a unique reference number which will access a day pass worth £6.99. The number can be activated online and channels can be streamed to a range of internet-connected devices, including tablets and smartphones, from now until December.

This year, five million codes will be given away, compared with 3.6 million in 2013 – almost a 40% increase. Carling British Cider will be also included in the promotional packs alongside Carling lager.

Molson Coors UK customer marketing director Alpesh Mistry  said: “The campaign last year brought a number of shoppers back to mainstream lager. Following this success, our focus on the needs of our shoppers and a great partner like NOW TV, it seemed natural to relaunch it bigger and better again in 2014.”