Calbee UK has expanded its Seabrook Loaded range.
The new crispy bite-sized range, Loaded Bites, aims to bring a “modern, on-trend twist to everyday snacks”. The launch follows the brand’s Loaded Fries range which debuted last year.
Loaded Bites come in two flavours -BBQ Beef and Sour Cream & Onion in a 6x16g multipack, 55g £1PMP and 90g sharing bag.
Commercial director at Calbee UK Jon Wood said: “We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category. The range delivers a modern twist on some of the UK’s favourite snacking formats, we’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive.
“Loaded Fries is the Seabrook brand’s first extension into the wider snacking market and the reaction has been extremely positive with both trade and consumers. We have high hopes for Loaded Bites performing just as well in the market.”