Butterkist is releasing two limited edition products to help retailers make the most of seasonal opportunities including Halloween.
Butterkist Grim Green Sweet popcorn and Butterkist Gingerbread flavour popcorn will be available from September with an rrp of £1.49 per 150g bag.
Anjna Mistry, senior brand manager at Butterkist, said: “Our first-to-the-market limited editions offer a fantastic opportunity for retailers to drive sales as we head into a time of year when consumers are looking to spend a little bit more on snacking and treating.
“These products deliver on taste and quality as well as satisfying customer demand for novelty and seasonal products.
“Butterkist is driving category growth and invigoration with a £2m investment in marketing and an exciting pipeline of fantastic flavour and format developments throughout 2015.”