Burts Chips has expanded its Guinness range with a rich beef chilli variant.

Available now in 40g (rrp 75p) and 190g (rrp £1.99) options, it is hoped the new variant will build on the success of Guinness Burts Chips launched last October.

Marketing director Leane Bramhall said: “Our relationship with Guinness is going from strength to strength – Guinness Burts Chips became one of the most notabale snack launches of 2012 and in the last couple of months we’ve secured further listings nationwide.

“With Guinness Rich Beef Chilli we’re hoping to build upon this success and have designed the new flavour, with its additions of chillies and beef flavours, to have even wider consumer appeal thereby opening the range to incremental purchase. The snack sector is extremely competitive and promotion led, but with Guinness we are providing a unique offering that consumers can’t find elsewhere.”

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