Burton’s Biscuit Company has introduced an innovative new Fish ‘n Chips pack format for the festive period.

The Fish ‘n’ Chips Salt ‘n’ Vinegar Seasonal Caddy (170g) priced at £1.99 rrp is available in case sizes of six and has been designed with the Christmas season in mind.

The launch is supported by six-sheet and petrol pump advertising, as well as a social media campaign across Facebook and Twitter.

David Costello, head of customer category management for Burton’s Biscuit Company, said: “By bringing our best-selling savoury biscuit brand into this sector with a winning combination of striking, festive packaging and the bold Salt ‘n’ Vinegar flavour that shoppers know and love, we’re giving retailers the opportunity to grow their savoury biscuit sales at this key time of year, with a product that is sure to attract shoppers to the fixture.”