Burton’s Biscuit Company has unveiled key changes to its Cadbury Fingers pmp range and the launch of a new variant.

The changes include a reduction in case sizes to 12 from 24 across both Cadbury Fingers, pmp £1.29 and Cadbury Fabulous Fingers, pmp £1.39, and a new pack design across the range.

In addition, Cadbury’s has also introduced its new ‘Swavoury’ range, consisting of two flavours, Salted Caramel Crunch, available in new £1.29 pmp packs, and Salted Peanut Crunch.

The new Cadbury Fingers ‘swavoury’ range is also supported by a £1m marketing programme, focused on driving both awareness and trial.

David Costello, Burton’s Biscuit Company’s head of customer category management, said: “The combination of smaller case sizes and case price alignment, along with great-tasting new variants, re-designed packaging and clearer price-marking on pack will make one of Britain’s best-loved biscuit brands even more accessible to impulse channel retailers and enable them to stock a wider range of Cadbury Finger.”

Topics