Jammie Dodgers has launched Jammie Bakes, a brand new variant aimed at adults.

The new product is available in two variants, raspberry and apricot, with an rrp of £1.49. A £1.39 pmp variant is also available to the cash and carry channel.

The release is backed by a £3m marketing spend including national TV advertising, extensive online, social media and in-store activity.

David Costello, Burton’s Biscuit Company’s head of customer category management said: “In essence, we’re bringing sticky, jammie fun to the heart of British family life and reinforcing the fact that fun-filled Jammie Dodgers is synonymous with jam.”