Budweiser, the Official Beer of the FIFA World Cup, has unveiled what it is calling its largest ever on-pack promotion, Predict & Win. 

Running across 10 million packs in the UK, Predict & Win will allow consumers to enter an on-pack code online to earn credits which they can then use to make World Cup predictions and win prizes including a £100,000 top prize, TVs and MP3 players each week of the tournament. Budweiser will support Predict & Win with a campaign including TV, outdoor, press and digital advertising.

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