JTI is launching new limited edition packs for its premium cigarette brand Benson & Hedges Gold, which will be available from September for four weeks.
The three new pack designs combine a series of patterns which are inspired by “the elegance, style and heritage” of British Members’ Clubs.
The three limited edition designs will be available to all channels in packs of King Size 20s at an rrp of £9.15.
Benson & Hedges Gold has an 18.4% share of the UK premium cigarette sector and a 3.2% share of the total UK cigarette market according to JTI.
It is a premium Virginia blend made from quality tobacco carefully selected from around the globe.
For more information on the Benson & Hedges Gold Limited Edition Packs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.