Ben & Jerry’s has launched a new range of non-dairy tubs, which will be backed by an investment of more than £1 million.
Available now (rrp £5.99), the new line up includes: Chocolate Fudge Brownie, Chunky Monkey and Peanut Butter & Cookies. The trio of flavours are made using almond milk and are vegan certified. The new range is also suitable for those with a dairy intolerance.
The brand will invest more than £1million in digital, PR and outdoor communications to support the new range.
Christina Dunn, country business leader for Ben & Jerry’s UK & Ireland, said: “We listened to our fans who were calling out for us to create a non-dairy ice cream range and we’re delighted to say the wait is over! We’re delighted that our famous flavours can now be enjoyed by even more people including those who are vegan or lactose intolerant.”