BAT is launching some limited edition pack designs for its Pall Mall capsule cigarette range.
Available from the beginning of August for one month, the packs feature new beach-themed printed film designs. Packs are available pricemarked at £6.49 for 19 and also non-pricemarked in 10s and 19s.
Pall Mall brand executive Carla-Maria Streit said the new look would increase awareness of the brand and sales amongst adult smokers.
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