Confectioner Barratt Sweet Shop is to launch a new range celebrating the upcoming Super Mario film.
Released this week, the Super Mario Galaxy Movie has been highly anticipated - and arrives just in time for half-term. The new range brings a playful, space-themed twist with soft, tangy textures and no artificial colours or flavours.
The new SKUs in the range include Mario Galaxy Mini Rings Mix, Cola Loops and Apple Loops.
The collaboration builds perfectly on the brand’s recent revamp. Following its playful rebrand – which was designed to “celebrate heritage while dialling up modern fun” - this latest entertainment-led launch adds another layer of excitement to the range, blending “nostalgic sweetness with cinematic, cosmic moments,” Barratt said.
Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “Following Barratt Sweet Shop’s bold new rebrand, the partnership is a brilliant way to launch it into a whole new orbit of fun. This collaboration lets us dial the energy up even further, drawing on the brand’s iconic heritage to create soft, tangy sweets with a globally loved movie franchise and creating stellar moments on shelf.”
All 120g packs will have an RRP of £1 and are available in stores now.
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