Bacardí has unveiled its new UK marketing campaign.

Its ‘Untameable Spirit since 1862’ multi-million pound campaign pays homage to the 150 years of the brand and focuses on its extensive heritage and history.

The campaign includes 30- and 60-second TV advertisements as well as out-of-home advertisements featuring recreations of key events that have taken place over the brand’s 150-year history.

The Bacardí logo and wording have also undergone a refresh with the new bat logo design is inspired by designs from the early 1900s while the new word mark is infuenced by the Cuban art deco style from the 1920s.