GSK brand Aquafresh is hoping to take care of children’s teeth and oral care sales with a refresh of its kids range and the launch of three toothbrushes and a new Milk Teether.

The range now features three new toothpaste formulations. The toothbrushes are available across the three stages; My Big Teeth, Little Teeth and Milk Teeth and are designed to appeal to children and encourage them to brush properly.

The Aquafresh Milk teether is intended for use from the first signs of teething for children three months plus.

The refresh and launch is being backed by a Little Mouth Experts campaign which includes TV spots across kids channels Boomerang and Cartoonito and partnerships with parenting websites Netmums and Bounty.

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