Aqua Pura is rewarding shoppers with its latest on-pack promotion, giving away more than £50,000 worth of prizes.

Aqua Pura Consumer Competition

The British water brand is encouraging consumers to seek adventure, stay hydrated and make the best of the outdoors this summer.

The competition will feature across Aqua Pura’s 500ml and 5ltr screw-cap bottles with newly designed promotional shrink and labels. The promotional skus will be available to independent retailers and cash and carry outlets from next month.

Each bottle purchased will give shoppers the chance to win money-off coupons, branded rucksacks, mountain bikes, camping kits (valued at £2,000) and a Mini Clubman worth approximately £34,000 (available as a grand prize).

Joanna Watling, commercial director at brand owner Princes, said: “The warmer months are a key consumption period for bottled mineral water, and our new promotional investment has been designed to drive an increase in purchase following a 170 million rise in bottled water occasions for consumers last year.”

Aqua Pura consumers will be able to enter the promotion online using a dedicated competition page on the Aqua Pura website, where full terms and conditions will be available.

The promotion kicks off this June and will run until October 2019.