JTI is launching a series of ‘Timeless Travel’ limited edition packs for its premium Benson & Hedges Gold brand.
Available from 1 February, the three designs across packs of King Size 20s mimic fine vintage luggage. The packs will be available to all channels for four weeks or until stocks last.
Launched in 1873, Benson & Hedges Gold, currently has an 18.7% share of the UK’s premium cigarette sector and a 4% share of the overall UK cigarette market JTI said.
Benson & Hedges Gold KS 20s have an rrp of £8.23.