Bestway is upping its game with premium fascia Best-one +, which will boast a silver interior, more chilled space, and a strong focus on shopper missions.

The new store format will be unveiled at ambassador Kay Patel’s Stratford, East London store later this Spring following an £80,000 investment.

“Too many independent retailers are working hard and getting £10 per square foot, rather than £20,” group director of symbol James Hall told Best-one ambassadors at a meeting last week. “Best-one + is about tailoring your store to customers’ needs. It’s about getting the offer closer to what the customer wants.”

He explained that product categories would be laid out in a more logical order to aid the shopping experience. Food-to-go products, a coffee machine and news & mags would all be situated at the store’s entrance to meet the needs of the morning shopper mission, and a large chilled offering would meet the growing demand for fresh produce. The health & beauty fixture would also be turned into a focal point, with specialist POS giving it a “warmer feel”.

While Bestway requires a minimum of 60% loyalty from Best-one members, + retailers will be required to source 80% of their stock from the wholesaler.

Kay is currently converting one of his three Stratford-based stores to meet the new fascia requirements, which include increasing his chilled offering to 15m, and investing in new lighting and flooring. “My shop deserved a refit and Best-One design is up there – they’ve done all the hard work for me,” he said. C-Store will exclusively profile the store when it opens later this year.