Unilever is making store visits to independent retailers specifically focused on category management as part of the next phase of its Partners for Growth initiative.

Representatives from Reach, the field force used by Unilever, will be making calls focused on helping retailers carry out the company's range and merchandising recommendations, which cover nine product groups.

A recent survey conducted by Unilever showed that 62% of retailers who had implemented the advice had seen sales uplifts as a result.

However, the reason most commonly stated by retailers for not using the guidelines was "lack of time".

Unilever customer director Stephen Moodie said: "We know that some retailers feel time pressures and have concerns that they don't have time to undertake the changes, so our customer advice team is now presenting Partners for Growth directly to them."