One Stop has released a lockable, perspex display unit for electronic cigarette (e-cig) products, to be rolled out to franchise stores across the country, designed to help drive sales in the e-cig market.

The unit is designed to utilise existing counter brackets for self-installation, with no fitting costs to cover. The range and individual store plans are managed by the One Stop central team ensuring it complies with all current and future legislation.

According to data from Neilsen, the e-cig market is worth £164m per year and has grown by 50% in just two years. Meanwhile 66% of sales go through non-conventional channels, representing a big opportunity for the retail trade to attract new customers and increase sales.

Galen Levi, Head of commercial for One Stop, said: “We are thrilled to be able to provide our franchisees with a unit proven in company stores and refined to provide easy installation so that our franchisees can fully exploit the benefits of high sales and margin that e-cigs offer. Whilst this is a substantial investment from One Stop we are really pleased to be able to retro-fit all existing franchise stores at no expense to them.”