Shoppers at The People’s Supermarket are being encouraged to try offal as part of the store’s participation in Nose-To-Tail fortnight, the two week campaign designed to encourage less wasteful meat purchases and use.

Its own label People’s Kitchen range of goods has been expended to include meals that contain offal, and shoppers are being urged to try other commonly wasted cuts of meat over the period which runs until May 14.

Regular in-store butchery demonstrations are also being held and an in-store ‘Beer and Sausage Bonanza’ will round festivities off.

The month of May has also seen the People’s Supermarket expand into tobacco. The Holborn store now stocks a small range from independent UK manufacturer Gawith Hoggarth.

Most items in the range are additive free and organic. “We are also persuading our supplier to begin importing another brand, which would be the first organic and fairly-traded tobacco in the UK,” founder Kate Wickes Bull said. “The tobacco is grown by a community in Brazil, and the certifications guarantee fair pay and rights for the workers, as well as environmentally-friendly farming practices. None of these products cost more than the other leading tobacco brands,” she added.