Nisa has announced it will supply My Local, the new c-store group acquired from Morrisons, in a five-year deal worth up to £1bn.

The 140-store M Local chain was acquired yesterday - and rebranded My Local - by a group headed up by Mike Greene and backed by Greybull Capital. 

Nisa said fresh sales would make up 45% of the offer, while its flexible business model would allow each store to source product specific to the needs of its local community.

Mike Greene, chief executive of My Local, said: “We are delighted to have reached agreement with Nisa, the UK’s leading specialist delivered wholesaler. This partnership is essential to the future of My Local and will form an important part of our plans to create a sustainable, profitable business for the future.

“We look forward to working with Nisa to deliver the fast, fresh service that our customers expect and we see great opportunities to drive benefit together.”

Nick Read, chief executive of Nisa, said: “We know Mike and his team well and we are very excited to be working with them. Nisa offers an unrivalled range of products, we out-perform the market on fresh food, particularly through our award winning Heritage range, and our distribution service leads the sector.

“We also share a community focus with My Local which will underpin our future business relationship, while the communities they serve will benefit from our ‘Making A Difference Locally’ charity.”