Waitrose is expanding its Waitrose Rapid Delivery trial outside of London, following a successful trial.
The service, which delivers up to 25 items from a choice of more than 2,000, within two hours or less, will be available in Bath and Hove from July.
Waitrose is also extending the service to 58 new London postcodes, including Battersea, High Street Kensington, Bayswater, Victoria and Kingston.
Rapid launched in September 2018 after Waitrose teamed up with last mile retail delivery start-up, On the dot.
Since the launch, the retailer has increased the number of postcodes it is available in from eight to 98 and average weekly orders have doubled.
Waitrose & Partners head of business development Nicola Waller said: “Waitrose Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles.
“There is a growing number of customers who want to get their shopping as and when they want it which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”
On the dot ceo Santosh Sahu added: “The huge popularity and take-up of the service echoes what we’re seeing across the grocery market - rapid and convenient delivery has become a key pillar in a shopper’s experience of a brand.
“Shoppers now expect a range of delivery options at the checkout - retailers like Waitrose recognise this and are always looking for new ways to make it easier to shop with them.”
Before completing their order customers are given the option to receive their shopping within two hours or to specify a one-hour time slot on the same day.
There is a £10 minimum spend and a £5 charge applies for using either service.