Nisa has announced a triple digit year-on-year uplift in sales on a number of its Heritage fresh produce lines.
The category has seen significant volume increases, including a 400% uplift on iceberg lettuce, 330% on red grapes, 240% on cucumber and an increase of 100% on green grapes.
The symbol group attributed the strong growth to its substantial promotional activity and communication, which included consumer leaflets containing a series of promotions on selected fresh produce lines.
In its record week since its launch in March, Nisa’s wholesale fresh produce service saw volume overall increase by 180%. The service offers retailers a convenient and efficient way to purchase fresh produce, which is ordered online and delivered to their door.
Stephen Paine, trading controller for fresh produce, said: “It is extremely encouraging to see so many of our members engaging with the fresh produce deals. We plan to continue to drive fresh produce through a variety of promotions throughout the rest of the year.
“We continuously look for ways to support our members in driving footfall and remaining competitive across this key category, and as such we have recently launched a number of exciting new fresh produce lines which we hope will enable retailers to provide a relevant and competitive offer.”