Morrisons has announced a new supply agreement deal with online giants Amazon that will see hundreds of its products available to purchase online.
The partnership will allow Amazon Prime Now and Amazon Pantry customers to access a wide range of Morrisons grocery, fresh and frozen products online as the big four supermarket aims to build a broader business.
Morrisons chief executive David Potts said: “Today’s agreement is built on Morrisons’ unique strengths as a food maker. The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling.
“This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”
Morrisons has also reached an agreement in principle with Ocado to grow Morrisons.com. Under the deal Morrisions would take space in Ocado’s new Customer Fulfilment Centre (CFC) in Erith, south east London.
Morrisons said the agreement was subject to detailed terms being agreed and would only proceed if it enabled the group to achieve profitable growth online.