A funded six-month business support programme aimed at helping Lancashire’s high street retailers to attract new customers, evolve and futureproof their business has launched.
The programme is open to independent retailers with a physical store presence in Lancashire and will feature ten in-person workshops covering topics such as customer experience, optimising online sales, digital marketing and diversification. Attendance via video is also available.
The programme is fully funded by Boost; Lancashire Business Growth Hub, run by Lancashire County Council, and delivered by retail industry experts from specialist consultancy, Customer Love, and the North & Western Lancashire Chamber of Commerce.
Anne Williamson, founder of Customer Love, said: “The high street isn’t dying, it’s evolving. Research shows that 88% of people now spend more time shopping online since the pandemic. Despite this, customers want the convenience of online shopping combined with a high-quality, in-person experience. If independent retailers want to thrive, they must adapt and innovate.
“This programme is designed for any high street retailer or service provider looking to evolve their business, attract and keep new customers, and gain a competitive edge in today’s challenging economy. Retailers should take advantage of the comprehensive programme of funded support.”
Mark Whittle, North & Western Lancashire Chamber of Commerce added: “Look beyond the headlines and the evidence points to a resilient high street sector. In May 2025, the ONS reported a 10% week-on-week rise in high street footfall, followed a month later by 3% year-on-year growth.
“These are encouraging signals the sector is very much alive and full of opportunity. But with retail trends, consumer behaviours and high street landscapes continually changing, businesses cannot afford to stand still.”
Starting on 29 September, the workshops will take place between up until November 2025, and then again between January and March next year. Topics covered will include customer journey mapping, networking and collaboration, customer experience, financial guidance and more.
Businesses looking to find out more and book the workshops can do so by clicking here, or by calling the Boost Business Support Helpdesk on 0800 488 0057.
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