William Reed’s data insights division HIM & MCA Insight has changed its name to Lumina Intelligence.
Designed to bring all of the company’s data sources together, the launch of Lumina Intelligence is supported by a new website www.lumina-intelligence.com and social media platforms.
Its global consumer and shopper data platform apply advanced analytics and an integrated toolkit of data and insights to answer every measure of behaviour, from planning and conducting a shop to choosing where to eat and drink across retail and hospitality markets.
Lumina Intelligence has also expanded its market coverage over the last two years into probiotics, working with its specialist colleagues across the William Reed group who have global and local intelligence in this emerging high-growth industry.
Lumina Intelligence will continue to work closely with MCA News, which will remain unchanged and will continue to provide news, opinion, analysis and high-profile interviews from across the hospitality industry.
Managing director Jill Livesey said: “Our plan is to inspire the global food & drink industry with deep, actionable insights, powered by the world’s best analytics technology and we are passionate and determined to support the industry with trusted data and insight. Lumina means brilliant light and illuminating insight sums up what our team of experts do.”