Booker catering store opens within a Tesco Extra

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Booker has opened its first ChefCentral store within one of Tesco’s largest Extra stores in Bar Hill Cambridge.

The specialist catering store sells a range of food, alcohol and cleaning products under the Chef’s Larder, Chef’s Larder Premium and Chef’s Essentials brands.

While products are primarily used in professional kitchens by the catering trade, the store is “open to all customers” a Booker spokeswoman told Convenience Store.

“This is the first store of its type and we will use our learning to develop any roll out plans for the concept,” she added.

The opening of the store was an indication of how Booker and Tesco may develop joint projects going forward, IGD said in a statement.

“While caterers have been known often to purchase within retail channels, especially for smaller scale requirements, there have been few attempts within the UK market to specifically target B2B business within retail formats. The merger of Booker and Tesco will clearly offer many opportunities for the blending of the retail and wholesale channels both in store and online,” IGD added.

Readers' comments (6)

  • So kind of like the Wholesale/retail format of Makro that was dismantled by, oh yeah Booker!

    Funny old world innit?

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  • Only small caterers buy from Booker. This business will switch to these big Tesco stores. Premier stores will be serviced by delivery then the Booker warehouses will be available for the new discount format Tesco is launching. Lot of benefits for Tesco . For independent Grocers? Not so much.

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  • Does this mean that regardless of the shareholders' votes, Tesco and Booker will combine anyway?
    After all, Morrisons and McColls have not "merged".

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  • Not sure caterers want their customers seeing them buy cheap products.

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  • When I began running a village shop thirty+ years ago, I observed a local pub landlord buying steak & kidney pies at the cash and carry, which he advertised as "home made".
    Not clever.

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  • Tried the barhill store on Friday, what a waste of time! Reasonable space and quite well layed out but no product range! I thought it was supposed to carry the chefs larder range, oh no according to a very condescending member of staff, the policy is to carry bookers top ten percent best selling items!
    I really can’t see it surviving, the range was next to useless for the trade customer and being right next door to a huge Tesco (and much higher priced than Tesco for nontrade) too limited product line to compete for the general public!
    As I said as I left in disgust at my wasted valuable business time “RUBBISH “!!

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