Booker has opened its first ChefCentral store within one of Tesco’s largest Extra stores in Bar Hill Cambridge.
The specialist catering store sells a range of food, alcohol and cleaning products under the Chef’s Larder, Chef’s Larder Premium and Chef’s Essentials brands.
While products are primarily used in professional kitchens by the catering trade, the store is “open to all customers” a Booker spokeswoman told Convenience Store.
“This is the first store of its type and we will use our learning to develop any roll out plans for the concept,” she added.
The opening of the store was an indication of how Booker and Tesco may develop joint projects going forward, IGD said in a statement.
“While caterers have been known often to purchase within retail channels, especially for smaller scale requirements, there have been few attempts within the UK market to specifically target B2B business within retail formats. The merger of Booker and Tesco will clearly offer many opportunities for the blending of the retail and wholesale channels both in store and online,” IGD added.
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