Palmer & Harvey McLane (P&H) has launched a new branding concept to modernise the Your Store brand in Northern Ireland.

The move, which includes a newly styled logo with a blue and silver colour scheme, follows the company’s decision to update the look of its Mace fascia across the rest of the UK. P&H hopes the new Your Store package will boost its membership figure in the Province, which currently stands at 50.

P&H symbol general manager Mark Dallinson said: “Three sites have already been converted to the new Your Store branding, with two more in the pipeline. “The roll out of the new branding will be a gradual process and we haven’t set a target for when the whole estate will have it. The initial response to the launch has been fantastic.”