The Midcounties Co-operative Food store in Radbrook Green, Shrewsbury, has become the first retailer in the area to be part of the ‘Safe Place’ scheme to support customers with anxiety.

The ‘Safe Place’ scheme offers support to customers feeling vulnerable, anxious or confused. Trained staff will be able to assist vulnerable customers with their shopping or even take the customer to the cafe if they simply need to relax and feel at ease in a quiet, less crowded space.

The new programme launched in the store after a proposal was made by a regular customer, Ruby Hartshorn, who is an active member of the Shropshire Disability Network.

The Midcounties Co-operative has plans to establish the programme, which is officially recognised by the West Mercia Police, in all of its Shrewsbury food stores as part of its ongoing commitment to making a positive impact on the communities it serves.

Russell Fox, manager of The Midcounties Co-operative store in Radbrook Green, said: “The scheme is a simple but effective way to help our customers who may need a little extra support when they are doing their shopping.”

“As a co-operative, we’re committed to supporting the local community and the needs of its residents, and becoming a ‘Safe Place’ accredited retailer is just one of the steps we’ve taken to continue this support.”

Safe Place was first set up in Shropshire to support local vulnerable people, and is now established in 21 towns across the county.