McColl’s Retail Group has completed its 250th Post Office conversion.

The 250th store is located near Brentwood in West Horndon, Essex and now allows customers to access Post Office services during the store’s full opening hours. As well as the Post Office conversion, the store has also been refitted to the McColl’s Premium format with an extended range of fresh and chilled, fresh baked goods, alcohol and news and magazines.

Previous McColl’s conversions have been well received, with customer feedback reported to be consistently over 95%, according to independent Post Office surveys. The McColl’s and Post Office link-up began in 2013 with 103 branches branches converted to either a Local or Mains format last year. The agreement was extended in February of this year with 191 sites earmarked to be converted to the Local format.

McColl’s chief operating officer Dave Thomas said customer feedback had been positive. “We’ve had a great reaction to the Post Office conversion programme, with positive customer feedback and improved sales in the converted stores,” he said.

“We’re incredibly proud that the Post Office has asked us to extend the programme and look forward to delivering more modernised Post Office services over the coming months.

Post Office Network Transformation Programme director Neil Ennis said: “Modernising 250 branches is a significant milestone and West Horndon is a great example of how a successful retailer like McColl’s offering Post Office services really benefits communities in the longer term.”