McColl’s Retail Group has launched a loyalty card scheme for its customers.

The Plus scheme is free to join and rewards customers when they shop at a McColl’s, Martins or RS McColl store throughout the country.

Rewards include money off deals and the opportunity to win exclusive prizes in-store and online as well as member offers from selected partners throughout the year.

It is hoped the Plus scheme will also increase sales for the group and enable them to “respond more intelligently to its customers’ shopping habits”.

Chairman and CEO of McColl’s Retail Group James Lancaster said: “We have launched our Plus scheme as a way to say thank you to our loyal customers and reward them for choosing to shop with us. The card gives customers an array of fantastic savings, an opportunity to enter great competitions and to have access to special partner offers throughout the year. Plus is aimed at helping shoppers get even more value from McColl’s, reward them for their loyalty and help us understand our customers’ needs.”