A strong line-up of industry experts will be on call for visitors to the NCS later this month

Visitors to this year's National Convenience Show (NCS) will have a unique opportunity to receive a free, individually tailored advice session on a number of key business areas.

Retailers registering for the show, which runs at Birmingham's NEC from February 27March 1, will be able to request and book in advance free 20-minute consultations with the experts of their choice.

The line-up includes independent authorities in the fields of property, alcohol licensing and finance; executives from some of the sector's leading suppliers including Heineken, Molson Coors, Imperial Tobacco, Robert Wiseman Dairies and Arla Foods; plus a couple of the UK's most successful independent retailers Paul Cheema (Costcutter) and Kishor Patel (Nisa) who are willing to share their methods of how to drive customer footfall and spending. Booker's retail development controller Richard Cousins will also be on hand to advise from a wholesaler's perspective.

Consultations will take place in a dedicated Ask The Experts stand on the floor of the National Convenience Show, and if you have a problem not covered by the resident experts you can even contact C-Store's own retail agony aunt Dear Jac directly from the stand via an email link.

Once you have registered as an NCS attendee you will be able to go to the NCS website, view the list of specialists available, and book your slot at a time to suit you.

For more on Ask The Experts and an in-depth preview of the National Convenience Show, turn to p47. To register as a visitor go to www.nationalconvenience show.co.uk.