Bestway Wholesale Group has slashed the prices of over 1,000 products to help retailers capitalise on the Olympic period.

Everyday products such as soft drinks, water, ice-cream, wines, beers, snacks and household essentials will be included in the promotional deals available.

The BIG SUMMER promotion will run across the whole Bestway Group including Bestway, Batleys, Bellevue in Scotland, and Best-one.

Kaiser Yousaf, trading director for Bestway and Batleys, said: “We have taken a bold and deliberate step to give our customers some exceptional deals in our BIG SUMMER promotion this month. We want them to have the very best chance of maximising their business during the Olympic selling period.

“We have put together over a 1,000 normal, everyday top selling products they will be selling in their thousands anyway and slashed the prices to the bone so they can make as much profit as possible. We want our customers to say that Bestway and Batleys have ‘done us proud’ and help their business run like a well trained athlete that makes them all winners.”

He said customers would also continue to be eligible for up to a 4% cash back offer available with the special BIG SUMMER promotion deals running until September.