Conviviality Retail is launching a new recruitment campaign to incentivise retailers to become Bargain Booze franchisees.

The first 100 retailers to sign up under the ‘From WHO to WOW in 24hrs’ campaign will receive a re-brand including a new fascia, internal branding and tills - completely free of charge.

The new franchisees will also pay no franchise fees for a year. The re-brand will happen overnight to demonstrate “how quick and easy it is to switch to Bargain Booze.”

New franchisees will also benefit from the group’s buying power, with prices around 12% lower than the supermarkets, and they will also have access to its back office support network and share incentive scheme.

And it’s not all about alcohol. Bargain Booze Select Convenience stores also offer over 2,000 grocery and 2,500 fresh lines at competitive prices, chief executive Amanda Jones said.

“The campaign will give us an opportunity to open our doors to new franchisees, with an overnight store re-brand taking away the hassle of having to close your business while you switch fascia,” she added.

“Bargain Booze is a simple franchise model for a retailer to operate and we want to make it as easy as possible for retailers to join us.

 “We recently announced a series of measures to enhance collaboration, knowledge sharing and a positive culture between the franchisee network and we look forward to welcoming new partners into our growing family.”