WKD has relaunched its 10 x 275ml mixed pack as the cocktail-themed ‘Mix It Up’ pack.
Available from mid-July, the pack has an rrp of £11.99 and contains two bottles of WKD blue, red, iron brew, green and Brazilian. It also includes a cocktail recipe booklet with a £1 off voucher for a future mixed pack purchase.
SHS Drinks alcohol marketing director Debs Carter said the packs are designed to help consumers have a cocktail experience at home.
“The new WKD Mix It Up 10-pack provides a range of WKD flavours for consumers to use when making cocktails and even suggests some key recipes to try out,” she said. “These sharing cocktails are ideal for group occasions: they are quick and easy to make, add a dash of colour to proceedings and are a fun talking point.Our cocktail-themed pack is sure to be a hit with consumers and will help retailers maximise the growing take home cocktail opportunity.”