American craft vodka, Tito’s Handmade Vodka, is to be distributed in the on-trade in the UK. Distributed by Hi-Spirits, Tito’s is made from 100% corn, designed to give it a sweeter, rounder flavour than vodkas made from wheat and potatoes.
Dan Bolton, managing director of Hi-Spirits, said: “Tito’s Handmade Vodka is an excellent fit with our existing portfolio of brands, offering a high quality spirit at an accessible price point. The entrepreneurial approach taken in the US is also an ideal match with our own approach to brand marketing and development.”
Tito’s Handmade Vodka has an ABV of 40%, with a rrp of £29.99 for a 70cl bottle.