C&C Group has introduced US cider brand Hornsby’s to the UK.
Available in two variants, crisp apple and pear with strawberry & lime, Hornsby’s comes in four-packs of 330ml bottles.
Hornsby’s head of customer marketing Ed Shoebridge said: “At C&C Group we are hugely proud of our rich international cider heritage and are constantly looking for ways to improve our cider offering for our customers and drinkers across the UK. Our insight tells us that there is a consumer need on more up tempo occasions, like a busy BBQ or a party, to have an easy to carry drink in one hand and which doesn’t need glassware and ice. Hornsby’s cider meets this consumer need by offering the opportunity to drink a great tasting cider with softer carbonation, directly from a 330ml bottle’.”