Snack brand Wild Trail is adding to its snack bar line-up with the launch of a new sweet & salty variant.

Wild Trail Sweet Salty Bar

Made in Wales the bar features Halen Môn Anglesey sea salt and, like the rest of the Wild Trail range, uses five ingredients to create a natural, nutritionally balanced snack.

The brand has created its range of bars to appeal to consumers looking for clean label, free-from products to have on-the-go. The new sea salt bar is launching in response to consumer demand for salted sweet flavours

Launching in a 46g single bar format and multipack of four (rrp £1 and rrp £2.30 respectively), the new variant will filter into a wide variety of independent outlets via Wild Trail’s wholesalers.

Robin Williams, Wild Trail ceo, said: “We’ve had fantastic feedback on the taste and quality of our existing range so we had to raise the bar yet again when developing our sweet & salty variant. We’re delighted that we’ve been able to incorporate Halen Môn Anglesey sea salt, a quality Welsh ingredient, whilst also sticking to our brand principle of using only five natural ingredients per bar.”

Wild Trail Multipacks