Snack brand Wild Trail is adding to its snack bar line-up with the launch of a new sweet & salty variant.
Made in Wales the bar features Halen Môn Anglesey sea salt and, like the rest of the Wild Trail range, uses five ingredients to create a natural, nutritionally balanced snack.
The brand has created its range of bars to appeal to consumers looking for clean label, free-from products to have on-the-go. The new sea salt bar is launching in response to consumer demand for salted sweet flavours
Launching in a 46g single bar format and multipack of four (rrp £1 and rrp £2.30 respectively), the new variant will filter into a wide variety of independent outlets via Wild Trail’s wholesalers.
Robin Williams, Wild Trail ceo, said: “We’ve had fantastic feedback on the taste and quality of our existing range so we had to raise the bar yet again when developing our sweet & salty variant. We’re delighted that we’ve been able to incorporate Halen Môn Anglesey sea salt, a quality Welsh ingredient, whilst also sticking to our brand principle of using only five natural ingredients per bar.”