Nestl is embarking on its biggest ever promotion, Get Set, Go Free, which runs across six categories confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders, and Pure Life water.
Cadbury is launching a For the Love of Wispa campaign to celebrate the brand's successful comeback, in response to the way the chocolate bar was brought back to market via online consumer lobbying.
MILLAR McCOWAN, manufacturer of Highland Toffee and Wham Bars, may win a reprieve from closure following informal enquiries about the business.
Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’.
Pladis is expanding the Jacob’s Mini Cheddars brand with the launch of price-marked packs (PMPs) for three of its flavours.
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
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