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Nestlé is embarking on its biggest ever promotion, Get Set, Go Free, which runs across six categories – confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders, and Pure Life water.
Cadbury is launching a For the Love of Wispa campaign to celebrate the brand's successful comeback, in response to the way the chocolate bar was brought back to market via online consumer lobbying.
Easter promotions dominated the promotional aisles last weekend as Easter eggs and chocolate bars helped confectionery grab a 42% share of impulse offers. But there was one clear winner.
Kerry Foods has announced the launch of Cheeshapes Quirkies, the new name for Cheeshapes Randoms.
Cockspur Rum is promising Barbados in a bottle this summer with its new Rum Punch variant.
Unilever’s Pot Pasta range has been given a refresh, boasting a new and improved recipe with each pot now a source of protein.
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