Having acquired 100% ownership of the Mr Freeze freezepop brand, Calypso Soft Drinks is set to launch new take home retail packs. Available from February, the packs will showcase 20ml and 45ml tubes and will feature cola, orange, raspberry, lemonade and strawberry flavours. According to the firm, the freezeables category is growing with 80% of UK households purchasing products and 91% of purchases being taken home to consume by both children and adults.

rrp: £1.29 for 30 x 20ml; £1.49 for a pack of 20 x 45ml

tel: 01978 668 400