Swizzels is offering convenience store owners the opportunity to win a family holiday for four this summer.
As part of the sweet manufacturer’s Fun in the Sun competition, retailers who purchase three cases of Swizzels’ £1 PMP hanging bags and text their details to the company will be entered into the prize draw.
The winner will receive an all-inclusive one-week holiday to the Canary Islands, worth £3,000.
The competition will be activated by wholesalers across the UK from June to September, promoted through pallet surrounds, pallet skirts, aisle fins and off-shelf displays in front of depot.
The Fun in the Sun activity will also be supported by consumer PR and social media, driving shoppers to stores to purchase Swizzels products during the summer months.
Mark Walker, sales director at Swizzels, said: “Swizzels hanging bags are worth £52m, +8% with £1 PMPs driving growth at +20% YOY (IRI: Total Market Value Data 52 w/e 24.02.19), so we are perfectly positioned to drive growth in the category and further boost our support for convenience retailers.
‘‘According to a recent survey, 76% of respondents say they buy sweets for long car journeys or family outings (Dipsticks consumer research), therefore the launch of our Fun in the Sun campaign will ensure Swizzels is owning the summer season for sugar confectionery in 2019.”