QUAKER is giving away free scoops in its 1kg packs of Quaker Traditional Porridge Oats.
The scoops measure the amount of oats and milk needed to make the perfect bowl of porridge.
The scoops were added in response to Quaker research which indicated that consumers sometimes found it hard to make porridge of the right consistency and texture.
The giveaway will be followed by an on-pack promotion whereby consumers can claim a free scoop by writing to a freepost address, calling a telephone number or entering online.
The on-pack promotion will run for eight weeks from October, across 1.4 million special edition packs.
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