Birds Eye has added chicken recipes to its 'Simply' frozen food range.
Simply Chicken with rosemary and sage is available now, and Simply Chicken lightly seasoned will be available from September.
Both variants come in 300g packs of two 100% whole chicken breasts covered in breadcrumbs.
The launch will benefit from a £1.5m marketing spend in 2006, part of the total £21m support for the Birds Eye brand this year.
RRP £2.29
Tel 0845 606 6612