Birds Eye is hoping to drive value in the frozen poultry category with the launch of Whole Chicken Breast Kievs. Birds Eye Whole Chicken Breast Kievs are 100% whole breasts filled with garlic and herbs. The line will benefit from the Birds Eye £21m marketing spend for 2006. RRP £2.29 TEL 0845 606 6612
Masala Waala is targeting consumers in a hurry with its range of premium Indian spice-based meal solutions, designed to balance the authentic flavours of Indian cuisine with the speed and convenience of ready-to-cook kits and mixes.