UNITED BISCUITS UK is launching Mars Mini Rolls - a sponge roll with a soft caramel filling and milk chocolate covering.
The cakes come in packs of six.
The launch of Mars Mini Rolls follows the introduction of Mars Muffins earlier this year.
The company says the launch will support the brand in the cake sector and will be backed by a range of marketing activity including in-store sampling, shippers, off-shelf displays and a range of pos material.
RRP £1.09
Tel 0800 138 0813