McVitie's HobNobs Creams contain a layer of whipped cream sandwiched between two HobNobs.
The new variant is free from artificial flavours and colours and comes in two flavours: vanilla and chocolate.
HobNobs Creams will be available in special pricemarked packs through cash and carries.
The company is also relaunching its McVitie's Minis range with a packaging revamp.
Minis, which contain six bags per pack, will retail for 99p and a promotion of 'two for £1.50' will run from August.
Rrp HobNobs Creams 75p
Tel 0800 1380813