United Biscuits UK is seeking to drive growth in the premium adult snacking market with the relaunch of its Phileas Fogg brand.
The company says it is primarily targeting the independent retail trade and has appointed Bridgethorne as the primary sales representatives for
the brand.
The range includes three varieties of tortilla crisps, available in 175g bags with a rrp of £1.59. The tortilla varieties are cool casa - sour cream and chive; spikin' lime - with poppy seeds; and chilli con queso - green chillies and Monterey Jack cheese.
It also includes a cracker range in 70g bags with a rrp of £1.25. The two cracker flavours are teriyaki crackers and kalonji seed poppadoms.
Phileas Fogg will also come in a premium bread format available in 125g bags and with a rrp of £1.59.
The range, which launches this month, will be supported by a marketing campaign including advertising, promotions and PR.
Tel 0870 124 5566