GlaxoSmithKline has extended its Ribena Really Light range with the launch of a blueberry variant. The new flavour targets young adults and will be available as part of the Ribena ready-to-drink range in 500ml bottles.
The launch is being supported by a £1.5m marketing campaign, including national roadside posters. Pos material will be available to retailers and it is hoped a sampling campaign will further boost sales.
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